Increasing numbers of women in the UK are swapping heavy foundation for lightweight hybrid products that combine skincare with make-up. A Korean anti-ageing complexion booster costing around seven euros is currently attracting plenty of attention: it is said to disguise redness, smooth fine lines and strengthen sensitive skin at the same time.
Why traditional foundation is becoming less popular
Highly full-coverage foundations can soon look mask-like, draw attention to dry patches and irritate sensitive skin. The Korean trend is clearly moving in a different direction: away from covering up and towards naturally beautiful-looking skin.
“Lightweight tinted creams are intended not to conceal the complexion, but to improve it step by step.”
Korean anti-ageing complexion booster
This is precisely where the latest generation of tinted anti-ageing creams comes in.
Lightweight skincare and make-up hybrids
They are:
- considerably lighter than conventional make-up






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