L’Oréal Paris Telescopic Extensionist: +5 mm Lash Length

The TikTok and Instagram trend for extra-long lashes

Clips showcasing seemingly endless lashes are constantly appearing on TikTok and Instagram. L’Oréal Paris is entering this trend with a new product which, according to the brand, can create up to five millimetres of additional visible length - without false lashes or a salon treatment. But what is behind the buzz, and can a mascara really make that much difference?

What the new L’Oréal Paris Telescopic Extensionist promises

L’Oréal Paris has named its new mascara Telescopic Extensionist, positioning it firmly in the ‘false-lash effect’ category. Its aim is to make natural lashes look as though they have just received fresh extensions at a salon.

The manufacturer claims up to +5 mm of visible length, an XXL eye look and an effect intended to resemble professional extensions - all with just one coat of mascara.

L’Oréal is therefore building on a predecessor from the already popular Telescopic range, while substantially increasing its claims for length, curl and definition. The new mascara is designed to:

Telescopic Extensionist effects at a glance

• noticeably lengthen the lashes,