Emirates launches EK FIT and EK TRAVEL collections

Emirates has unveiled two new apparel and accessories collections through its official store: EK FIT, designed for workouts and everyday wear, and EK TRAVEL, featuring casual pieces for travelling. The launch comes ahead of the 10th Dubai Fitness Challenge and the winter travel season.

Emirates EK FIT activewear collection

Available in navy, burgundy and olive, EK FIT features lightweight, breathable, quick-drying fabrics. The range is intended for gym sessions as well as commuting and travel.

The women’s selection comprises mid-rise leggings, a sports bra and a fitted long-sleeve half-zip top with a concealed back pocket and thumbhole opening. For men, the collection includes a long-sleeve T-shirt, a high-neck half-zip top and training shorts. The shorts have an inner lining, measure 18 centimetres in length and feature an elasticated drawstring waistband.

EK FIT accessories include a waterproof gym bag with internal compartments and a separate shoe section, plus a nylon cap with perforated mesh panels at the back. The collection also features an insulated stainless-steel bottle with silicone detailing, a leak-proof straw and a MagSafe ring for attaching a smartphone. All three accessories are available in navy.

EK TRAVEL casual clothing range

EK TRAVEL focuses on casual clothing made from modal and cotton. The women’s set pairs a loose, slightly cropped half-zip top with culotte trousers. The men’s option consists of a crew-neck sweatshirt and straight-leg trousers, both finished with central stripes along the sleeves and legs.

The sets are offered in navy and olive. The line also includes an oversized unisex T-shirt in cotton and modal, available in burgundy, almond, navy and olive.

Prices start at 110 UAE dirhams, equivalent to approximately 150 Brazilian reais, according to the airline’s announcement. Items are sold online and at Emirates Official Store locations in Dubai, including outlets at the Emirates Group headquarters in Al Garhoud, the group’s Technology Centre in Deira, the dnata Travel Centre on Sheikh Zayed Road, and Emirates World at Town Centre Jumeirah.

Members of the Emirates Skywards loyalty programme can earn and redeem miles on purchases made through the airline’s official store.